résumé
bailey toksöz
Education
Georgia College & State University
B.B.A. in Marketing ; Minor in Spanish
honors + awards
Mission
Bailey is devoted to championing regenerative solutions and cultivating meaningful dialogues, connections, and community to shape a visionary future. With unwavering hope, optimism, action, and a strong sense of community, Bailey is dedicated to bringing our collective visions to life.
Summary
Bailey is a creative entrepreneur with a diverse background in creative direction, content creation, professional photography, copywriting, design aesthetics, and storytelling. From marketing manager roles in lifestyle brands and start-ups to eight successful years as an entrepreneur, she excels in digital communications through her robust experience in retreat photography, newsletter management, social media management, portfolio deck design coupled with strategic marketing initiatives, creative consulting, brand building, business management and execution.
Notable achievements include team management for her own photography and creative business, coupled with launching a lifestyle brand company as the creative director for a B2C start-up. Beyond her professional journey, Bailey's global solo travels and participation in diverse programs reflect her commitment to learning, sharing, and embracing adventurous experiences.
creative entrepreneur
Essence Imagery
Owner, Brand Curator, Marketing Manager, Photographer, Writer & more
September 2015 - present
website | social
Operates as a multifaceted professional, contributing as a Brand Curator, Social Media Manager, Photographer + Business Owner for a prominent photography company specializing in commercial, portrait, and retreat photography.
Pioneered efforts in copywriting, design, and marketing management for self & clients for social media, website design, blogs, newsletters, field guides and more.
Spearheaded the development of brand visuals for diverse clients including City of Palm Desert, Cavenders Boots, Nine Banded Whiskey, Kin Euphorics, Foster ATX, The BRIMM, Hilarity for Charity, Black Magic Studios, Siete Foods, Tribeza, Ettitude, Modern Love, and more.
Successfully own and manage a thriving business, navigating through various iterations and growth stages. Proven ability to adapt marketing strategies to meet the evolving demands of the industry.
experience
gold addy award-winning photographer
creative director
Nine Banded Whiskey
Creative Director, Brand Manager, Photographer, Social Media Manager
February 2017 - November 2018
website | social
Strategically conveyed the brand's voice, vision, and message to the target audience through meticulously planned and creatively executed staged photography, event photography, and social media production. Managed the entire process from initial planning through implementation, analysis, and adjustment.
Generated innovative ideas, conducted thorough research, and executed 'on-brand' photoshoots and design creations for promotional flyers, magazine advertisements, website content, and a meticulously curated Instagram feed.
Devised, implemented, and analyzed social media strategies, resulting in a remarkable 380% increase in audience growth and heightened overall brand engagement.
Orchestrated impactful marketing strategies that not only amplified audience engagement but also facilitated a company-wide expansion across five states.
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social media
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copy // content
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blog // newsletter
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![services]()
services
cover letter
Team-player mindset + Autonomous work ethic
I am a team player, yet extremely independent, working as a collaborative entrepreneur that I know will fit this role & better yet, the culture of your company.
Storytelling to drive home the WHY
Not only can I capture the story of your transformative experiences, through photo, video & copywriting, but I can weave it together in a cohesive story to engage your audience and showcase the importance of WHY in a way that drives viewers into action.
soft skills
listener
empathetic
open to feedback
motivator; teammate
joyful, optimistic realist
leader, student, teacher
accountable + dependable
unafraid to speak truth with grace
multi-tasker with precision to detail
open to being wrong & willing to ask
willing to lead confidently and follow humbly
won’t take things personally; no blame or shame
Natural skillset + Creative Strategy
While I have the experience, copywriting, content creation and overall execution of digital marketing strategies is work that feels natural to me. The creative problem-solving & strategizing excites me. I like studying, analyzing and incorporating feedback to enhance & expand current strategies.
Artistic visionary + Strategic thinker + Executer
I have the tools, drive, and desire to bring your audience into effective awareness & engagement around your brand voice & mission. I understand funnels, channels, KPIs, and aligning the whole plan to drive specific goals forward.
I am an entrepreneur who believes in the bigger picture.
hard skills
newsletter platforms: flodesk, mailchimp, etc.
copywriting, design, photo + video creation
Adobe Creative Suite (lite video editing)
business etiquette + acumen
camera equipment fluency
AI-supported systems
squarespace web
social media
art direction
canva
I believe the magic is in the details.
photography
lifestyle brand content creator
international retreat photography
sxsw
summit series: summit junto
event + brand photography
NY Times // photographer
Thank you for taking the time to explore.
May this be an invitation to a conversation; my experience spans beyond a one sheeter.
I would love to hear what your goals are so that we can discuss a possible vision.
The breadth of my experience spans more than a landing page.
I truly appreciate you venturing into this modern-day résumé.
Best of luck on your search. I do hope to hear from you.